Alienware Dealer Business Idea
Market Structure:
• What is the number of firms in the market and their relative size?
Large firms:
Elkor, Technoland, RD Electronics, SIA ELKO. When it comes to large firms, it seems quite evident that this becomes a monopoly. RD Electronics, as well as technoland simply couldn’t afford to keep so many centres open, of which Technoland closed a large center. The latter two can be added to smaller firms, as Elkor stands tall and remains the monopolistic giant. It is a battle between these businesses; many small ones offer lower prices for a variety of products, while Elkor’s advertising campaign is insanely intense. However, when looking up Latvian buisnesses' top 500 list, a company name SIA ELKO appears to be number three, selling computers and parts, with a turnover of 460,000LVL in 2009.
Smaller firms:
www.zl.lv finds 210 specialized computer technology dealers, of which many seem famili
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